Feng Liu, Michael Jarrett, Linda Rouleau
This chapter draws on our own journeys and on other studies in searching for and developing appropriate methods by which to study top management team strategic decision-making in meetings in real time. After introducing video-based approaches in organizational research, the chapter proposes three ways of including research participants' perspectives into our interpretations to close the gap between "insider" and "outsider" views of the research process and outcomes. We call these methodological approaches: refining, distributive, and holistic. These approaches will be presented and evaluated based on selected video episodes from the authors' and other studies. The chapter concludes with a final discussion, including implications for research and practice. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.
Saint Mary's University, Halifax, NS, Canada; INSEAD (European Institute of Business Administration), Singapore, Singapore; HEC Montréal, Montréal, QC, Canada
