Quy Huy, Scott Sonenshein, Henrik Bresman
As firms face fast changing and uncertain environments and need to modify their strategic direction to enhance performance, they appear to operate in environments different from what scholars have historically theorized. We recast leading strategic change as an iterative process of two temporal stages.
INSEAD, 1 Ayer Rajah Avenue, Singapore, 138676, Singapore; Rice University, United States
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