Wilson Cyrus-Lai, Warren Tierney, Eric Luis Uhlmann
Demonstrating the limitations of the one-at-a-time approach, crowd initiatives reveal the surprisingly powerful role of analytic and design choices in shaping scientific results. At the same time, cross-cultural variability in effects is far below the levels initially expected. This highlights the value of medium science, leveraging diverse stimulus sets and extensive robustness checks to achieve integrative tests of competing theories. Copyright © The Author(s), 2024. Published by Cambridge University Press.
Organisational Behaviour Area, INSEAD, Singapore, Singapore; Organisational Behaviour Area/Marketing Area, INSEAD, Singapore, Singapore
