Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng, Yonat Zwebner
We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation. © 2020, Springer Science+Business Media, LLC, part of Springer Nature.
INSEAD, Singapore, Singapore; Kelley School of Business, Indiana University, Bloomington, IN, United States; Warrington College of Business, University of Florida, Gainesville, FL, United States; Stern School of Business, New York University, New York, NY, United States; INSEAD, Fontainebleau, France; Schulich School of Business, York University, Toronto, ON, Canada; Departments of Philosophy and Psychology, Yale University, New Haven, CT, United States; Columbia Business School, Columbia University, New York, NY, United States; The Wharton School, University of Pennsylvania, Philadelphia, PA, United States; Department of Managerial Studies, University of Illinois at Chicago, Chicago, IL, United States; Rotterdam School of Management, Erasmus University, Rotterdam, Netherlands; The Shidler College of Business, University of Hawaii, Honolulu, HI, United States; Arison School of Business, Interdisciplinary Center Herzliya, Herzliya, Israel
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