Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao
Mobility-as-a-Service (MaaS) is based on the notion that consumers and transport providers access a centralized platform for the planning, payment, and management of trips and combines multiple modes of transportation designed to increase the efficiency of the system. MaaS offers substantial societal benefits, including the reduction of emissions, traffic congestion, road injuries, and the overall discomfort associated with travel, in addition to providing personalized transportation solutions. Since the delivery of these benefits hinges on the widespread adoption of MaaS platforms, we draw on consumer psychology for insight into the social and cognitive psychological factors that may hamper the adoption of MaaS, and their influence on consumer choices and perceptions. More generally, this paper highlights that transportation is a fertile context for consumer psychology research. © 2020, Springer Science+Business Media, LLC, part of Springer Nature.
INSEAD, Singapore, Singapore; NUS Business School, National University of Singapore, Singapore, Singapore; NUS Business School and Lloyd’s Register Foundation Institute for the Public Understanding of Risk, Singapore, Singapore; MIT’s Intelligent Transportation Systems Lab, Cambridge, MA, United States; Nanyang Technological University, Singapore, Singapore; Land Transport Authority, Singapore, Singapore; Cornell University’s Environmental & Energy Economics Lab, Ithaca, NY, United States; MIT’s Urban Mobility Lab, Cambridge, MA, United States
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