Manuel E. Sosa, Steven D. Eppinger, Michael Pich, David G. McKendrick, Suzanne K. Stout
Understanding the communication process in product development organizations has been recognized as a key element to improve product development performance. It is particularly interesting to study information exchanges in geographically distributed product development teams because of the highly interdependent nature of design organizations. Additionally, the use of electronic-based communication media has changed how development teams communicate. By studying the way product development teams use various communication media (face-to-face, telephone, and e-mail), we assess how the process of exchanging technical information is influenced by factors such as geographic dispersion, organizational bonds, and degree of team interdependence. We present a model that allows us to formulate several hypotheses about how these factors influence both communication frequency and media choice. We use empirical evidence from the telecommunications industry to test our hypotheses. We confirm previous results about the obstructive influence of distance on technical communication. However, we found that such negative effects may be mitigated by other factors such as the recognizing of highly interdependent team members, the existence of strong organizational bonds, and the use of electronic communication media.
IEEE, United States; INSEAD, Technology Management Area, Fontainebleau Cedex 77305, France; Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02139, United States; INSEAD, Technology Management Area, Singapore 118260, France; Information Storage Industry Center, University of California, San Diego, CA 92093, United States; Operations Management Systems, Cisco Systems, San Jose, CA 95134, United States
