Commercial features of placebo and therapeutic efficacy

Rebecca L. Waber; Baba Shiv; Ziv Carmon; Dan Ariely

doi:10.1001/jama.299.9.1016

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Commercial features of placebo and therapeutic efficacy

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Rebecca L. Waber, Baba Shiv, Ziv Carmon, Dan Ariely

2008 JAMA Vol. 299 Issue 9 Letter Cited by 342

Abstract

[No abstract available]

Affiliations

Massachusetts Institute of Technology, Cambridge, MA, United States; Stanford University, Stanford, CA, United States; INSEAD, Singapore, Singapore; Massachusetts Institute of Technology

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