A global brand management roadmap

Aysegül Özsomer; Rajeev Batra; Amitava Chattopadhyay; Frenkel ter Hofstede

doi:10.1016/j.ijresmar.2012.01.001

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A global brand management roadmap

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Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede

2012 International Journal of Research in Marketing Vol. 29 Issue 1 Article Cited by 42

Abstract

[No abstract available]

Affiliations

Koç University, Istanbul, Turkey; University of Michigan, Ann Arbor, MI, United States; INSEAD, Singapore City, Singapore; University of Texas-Austin, Austin, TX, United States

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